Here′s some of our work...feel free to judge.
But ″wow″ or ″whatever″, do let us know.deal?
OLX ‐ No More Dekhte Hain
Social Media / Video
An unique instant FB video series based on user comments. For their recent No More Dekhte Hain ad campaign, we developed an FB video series that was based upon the user comments. We gave them a scenario and asked for their suggestions, and the best suggestions were developed into animated funny videos and posted on FB. The response we received for this kind of unique activity was overwhelming. Results:‐ Impressions: 44 mn + , Reach: 25 mn+, Views: 5.5 mn+
OLX ‐ #BreakUpBollywood
Social Media
Nothing resonates better with us Indians than good old Bollywood! And sometimes, it is stuff like PK's transistor, Raj's violin and Chulbul Pandey's shades that take centrestage. Riding on our love for Bollywood and its impact, OLX used a minimalist art style to highlight the plight of such items that are forgotten and forlorn.
OLX ‐ #HereComesCollege
Social Media
With colleges reopening in July, and students prepping up to make a great impression on the the first day, OLX took it upon itself to meet their needs with its #HereComesCollege campaign. The brand used social media post series and contests like College Then & Now, Types of Buddies, Joy of College, First Day of College which touched upon everything one needs to rock their college days and managed to elicit overwhelming reponse from the fans.
OLX ‐0-100 Motorcycle Project
Website
In search for 100 iconic bikes across India. A website chronicling the roadtrip on Triumph Motorcycles in search of #100Motorcycles which were unique iconic and rare by searching for them on OLX and the community at large. The website got you up close with those amazing machines that stretch right from the historical to the iconic and the exotic. "
Pepsi ‐ Tweet20
WebApp / Social Media
Tweet20 WC + IPL Tweet20 Twitter's first ever cricket tournament! Pepsi ‐ sponsor of the ICC World T20 wanted to bring the association alive online. So, we created Pepsi Tweet20 ‐ the first ever cricket tournament on Twitter! Pepsi tweets a ball. You tweet a shot. The correct shots get you runs & you move to the next level. The wrong shots get you out. Winners tweeted their way to Sri Lanka and the campaign was trending nationally on Twitter! Results: Merit Award at One Show Interactive 2013 Bronze Abby at the GoaFest 2013 Silver Award at Campaign India Crest Digital Awards 2013 8000+ fans joined the action 2400+ followers added to Pepsi India Twitter handle during the contest period.
Pepsi ‐ Road to Champions
WebApp / Social Media
Road to Champions During the ICC Champions Trophy 2013, we embarked on a quest for a fan whose love for CRICKET transcended teams, uniforms & names. We asked the fans to cheer and walk on a digital map. Every time they tweeted or posted their favorite cricketing moments, they moved a step closer to England on the map. Users with the most interactions won the race and met their Champions in England for real! Result: #Road2Champions trended nationally for 3 days Registered 30mn+ impressions 25000+ user generated posts 14000+ fans across Facebook, Twitter and Instagram expressed their love for the game
Pepsi ‐ The Great Indian Catch
WebApp / Social Media
Field on the Map of India to take Brilliant Catches An engaging Google maps and Facebook check-in based application that allowed users to field on the entire map of India along with their friends and take catches to get the batsmen out. Built sustain interest and kept the Pepsi fans highly engaged during the IPL VI tournament. Winners were flown down to watch live Pepsi IPL matches straight from the Pepsi VIP Box. Results: Over 1,20,000 fans took catches across the country and the microsite received over 3,94,000 pageviews.
Kurkure ‐ Why so sweet
WebApp
Adding a chatpata greeting this festive season kurkure wanted to add some chatapata fun to family get together. We helped them add some chatpata to the way we share greetings this festive season. So whether it was sending just a quirky message on whatsapp or creating a greeting with your face on it which you could tweet, share or like, we gave uses options to do the way they want, the way they want to across mobile or desktop.
Songdew ‐ Website
Songdew Website
A streaming portal for all aspiring and professional musicians, functioning as a common link between musicians and music lovers. The brief was to redesign the site that showcases the ethos of the new emerging Indian musicians and their listeners.
Line ‐ Friend Converter
Web App
FriendConverter Convert your friends to shoes, movie tickets, iPad and even a trip to Bangkok 'Friend Converter' was an out of the box concept we created for LINE‐a messenger app which allows users to make free voice calls and send free messages. People were encouraged to invite friends to register with LINE to win exciting prices such as- shopping and restaurant vouchers, iPhones, a fun trip to Bangkok etc. To make it a little interesting and engaging, we developed a facebook activity where users could add their friends pictures to some unique and interesting collage styles; arranging friends into objects and sharing the collages with friends via Facebook.
Spawake ‐ Mermaid Friend Of Spawake
Web App
Mermaid Friends of Spawake The brief was to engage the Facebook fan base and that to in a never seen before way. We created a game based interactive digital film which had mermaids in the starring role. With the direction of the film under the command of the user, the film Mermaid friends of Spawake achieved the aim of engaging the users while at the same time educating the TG about the brand philosophy. Results:‐ Impressions: 7,56,000 , Clicks: 12600
Spicejet ‐ #FlyToBieber
Social Media
2017 was the year when Bieber fever took over the entire nation by storm. Beliebers were clamouring to get to watch thier favourite star perform live. SpiceJet - the official airline partner of Justin Bieber's Purpose World Tour India presented an unique opportunity to Beliebers in the form of #FlyToBieber contest. All they had to do was #MoveLikeBieber, #SingLikeBieber, #LookLikeBieber and voila! They could land straight at his concert in Mumbai. The contest was a roaring success with 50 Beliebers getting a chance to watch Bieber perform live and their excitement was evident in the Live Video & behind-the-scenes pictures from Mumbai!
Spicejet ‐#BreakingStereoTypes
Social Media
While women have been breaking glass cielings, sterotypes about women remain to be broken. On the ocassion of Women's Day 2017, SpiceJet took it upon itself to shatter these stereotypes with its campaign #StopStereotypingWomen that used post series, a profile changing activity and a contest encouraging all to share inspiring stories of women conquering all odds to reach their goal. The campaign culminated in videos featuring successful women in off-beat and male-dominated professions.
Spicejet ‐ Raising the temperature
Social Media
Raising The Temperature - When the Red, Hot & Spicy airline, SpiceJet's crew undergoes a fashion makeover, it definitely sets the temperature soaring! The campaign started with a series of teasers to pique the interest of fans and then bam! The reveal was even hotter than what fans anticipated! What added to the curiosity were the engagement activities for fans that aimed at generating conversations around the campaign.
Spicejet ‐ SunBurn
Social Media
Trust SpiceJet to turn the hottest music festival even hotter! SpiceJet always has something special planned for concert lovers in the form of exciting contests and activities, exclusively on Social Media. Apart from highlighting SpcieJet's association with the event, the activities act as a direct ticket to the concert.
OLX ‐
Social Media
OLX's Social Media Strategy was a true reflection of its Marketing Strategy. With 70% of its communication targeted at prospective sellers, campaigns like ″Let It Go″, ″No More Dekhtey Hai, OLX Pe Bechtey Hain″, ″6 Months Breakup Challenge″ were shining jewels on the crown of it's illustrious and robust social media activities. Out-of-the-box ideas married with unorthodox creativity gave us the edge we needed to help OLX rule the roost on Social Media.
Spicejet ‐
Social Media
SpiceJet is known as the antidote to travel boredom and it sure knows how to keep things Red, Hot & Spicy on its Social Media pages. Often associated with much-hyped music concerts and sports events, SpiceJet doesn't shy away from dolling out concert tickets or flight tickets through contests and engagement activities. Its social media pages have also been effectively used to spread awareness about social causes and amplify the impact of its CSR initiatives.
