What is a digital strategy? A strategy for a business is a plan to grow, a digital strategy is a plan to use the available digital channels and touch points to reach to its goal. It needs to stress on utlilizing the digital touch points to enhance the way people interact with the brand online - whether its a new customers or build a deeper relationships with existing ones. A coherent digital strategy will help you stitch together all the your channels to give one unified message. At its simplest, this could be promoting your website through email marketing, and supporting it through social media postings. How do all these fit together? What do you say? How do you say it even? We know that effective strategy needs an understanding of the client’s business, domain expertise, as well as consumer intelligence. While we don't consider ourselves brand specialists, planning any business strategy is dependent on your brand, so its something we understand the importance of. The first step to success is to plan for it.
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