Design is about thinking and execution. It is the conceptualization and creation of new new things: ideas, interactions, information, objects, typefaces, books, posters, products, signs, systems, services, furniture, websites, banners and much more. It's not purely aesthetic, nor wholly analytical and functional. In the digital culture, design has taken a paradigm shift in the way we percive design. Now we have to think of our output as products and of our clients as users. "Products" might be websites, apps, social media post, digital video or communities, and they might be created by a developer, designer or an animator. This shift means that the design doesnt need to just look good, but work at serving the users, which reflects in a significiant change in the way we approach design. No work is boring to us,it becomes boring if the approach is not correct. We seek out ways to make content that seems boring more engaging.
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