Posted: January 22, 2010 at 4:33 pm | Tags: inspiration
Found this gem today and by god, it’s got to be mandatory viewing for every single person connected to this disproportionately glorified candy-selling business.
So drop whatever you’re doing for an hour and watch Luke Sullivan speak on simplicity in advertising.
‘You will encounter a variety of stupidity so vast in magnitude that you will feel… humbled. And that’s a good place to be small… you will feel [you're] in the presence of something greater than yourself.’
Even though there may not be a one-size-fit-all formula, it’s quite baffling how even established digital agencies so often overlook the basic, common-sense things. (Ahem… yes, we do plead guilty ourselves too.)
But hey, the first step is overcoming denial, right?
