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Line friend Converter

Objective

To speak to and engage the young target audience of the brand, via a unique, innovative campaign, which would capture their interest and attention.

Message

Convert yout friends into Line users and Win exciting gift like- shoes, movie tickets, ipad and even a Trip to Bangkok

Summary

Send free one-on-one and group texts to your friends anytime, anywhere! LINE is available for a variety of smartphone devices

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Expedia Chuck De Rajni

Objective

Promote Expedia's first 360 degree brand campaign in india, through a viral video.

Summary

The unlanned aggregation of travellers from diverse background with the word 'Expedia' being synonymous to travel and the connecting factor globally. Rajnikanth and Chuck Norris are at loggerheads, The situation diffuses as they realise they have something in common- Expedia.

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Spawake Like N Win

Objective

To promote the brand and generate user engagement on Social Media, on a regular basis.

Message

To engage with followers and reward them for their interactions through Daily Quizzers which carry rewards.

Summary

To reach out and engage with current and potential followers on a regular basis, daily quiz's were prepared. The activity generated a tremendous amount of one-on-one conversational with the brand's followers and helped increase mind recall value.

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OLX www.olx.in

Objective

To communicate the brand propostion in a creative and fun way - in Filmy Style!

Message

A reliable and a rewarding platform to sell your old prod and find new products at cheaper rates.

Summary

A service of Facebook posts were developed around a Bollywood theme. Popular line from movies were incorporated to communicate the Brand's Philosophies.

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Soca The Pramercia Spirit of Community Awards

Objective

To promote Volunteerism amongst students, Gain brand exposure and Generate registration for the SOCA awards.

Message

SOCA is an international platform for rewarding and recognizing students involved in Volunteer Community Service activities.

Summary

The "Whistle Bajao" campaign helped promote the spirit of volunteer community service amongst young students. The campaigns overall Social Media initiatives-Facebook, Twitter & animated videos.

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PEPSI Road 2 Champions

Objective

To find that ultimate champion cricket fan who would cheer all the way to England for Team India.

Message

To celebrate your champions of cricket, take the Road 2 Champions and become a champion fan yourself.

Summary

On a digital map of India, Pepsi Road 2 Champions asked true fans of the game to cheer for their stars and celebrate golden moments via Facebook, Twitter and Instagram and move one step closer to London with each cheer.

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Spawake Mermaid Friends of Spawake

Objective

To engage the target audience and educate the about the unique properties of the brand's products in a exciting way.

Message

Befriend a Mermaid and Discover Beauty Secrets from Deep sea.

Summary

To communicate the benefits of Sea minerals, an interactivity digital experience was created, through which the user can meet a mermaid and unlock the various Beauty sectrets from the Sea. The campaign helped educate viewers in a fun way.

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Zizo

Objective

Launch the brand "ZIZO" on the digital platform, and to introduce it to potential customers as the destination for authentic Lebanese food.

Message

Genuine Lebanese cusine, both healthy and filled with exciting flavours.

Summary

"ZIZO" in Lebanon is the name of a pet beetle. The brand's philosophy is to deliver authentic Lebanese delicacies in a friendly/homely ambience.

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